![]() AppsFlyer’s marketing analytics tools help marketers, UA managers and product managers all the tools they require to app determine customer engagement and measure ROI. The platform processes billions of mobile actions every day, to enable app marketers and developers to maximize return on their marketing investments. In this post, we will be looking at methods to replicate data from Appsflyer to Snowflake.īefore we start exploring the process involved in data transfer, let us spend some time looking at these individual platforms.Īppsflyer is a global leader in marketing analytics and mobile attribution. By taking this step, the process of reporting and analysis becomes easy, inexpensive, and consequently done more frequently. Data Savvy eCommerce businesses try to reduce the effort of reporting and analysis by integrating data from all these channels into a cloud data warehouse like Snowflake. These silos make an analysis of the entire business data comprehensively, challenging. To understand the true ROI of campaigns across all the marketing channels, data consolidation cannot be escaped whether the process is manual or not. Marketers use multiple marketing channels to take the brand message out to the public. ![]() ![]() Additionally, and more importantly, hardly any company runs advertising merely on a single marketing channel. Imagine a brand selling on three marketplaces or three countries – They may have three accounts per channel in which they are generating data-consolidation of data from these accounts is necessary for effective reporting, so that accurate attributions can be given and ROIs can be increased. Additionally, eCommerce companies that sell globally often end up having separate ad accounts for each country which in turn creates data silos for each country. Marketing channels generate a substantial amount of data like impressions, user behaviour, clicks, product details, and more. As a result, data silos are created, which makes it more difficult to consolidate data and use the data for reporting, operations, analysis, and taking informed forward-looking decisions. They are struggling to make sense of the data generated from various applications and tools used to manage different processes efficiently.ĭue to the reasons highlighted above, any eCommerce business typically operates at least 10-15 different software/platforms to deliver on their customer expectations. offering an engaging and seamless experience for customers in every channel that the customer engages with the brand.īusinesses these days need to be efficient in terms of their data analysis.optimizing digital assets to maximize revenue for the same marketing spend,.finding opportunities to reduce wasteful spend.Segmenting customer base for effective marketing.understanding customer lifetime value (LTV).understanding the balance between demand and supply.With the increase in competition, eCommerce Companies should strive to be more data-driven for various reasons. Most eCommerce businesses grapple with this complexity some well and many not so well. Email – Mailchimp, Klaviyo, Hubspot, and othersĬhoice, while being a great virtue, leads to complexity and this complexity when not managed properly, can, in turn, impact the efficiency of running an eCommerce business.Digital ads and remarketing – Criteo, Taboola, Outbrain, and others.Social Media Ads – Some platforms include Appsflyer, Instagram, LinkedIn, Twitter, and others.For instance, if we consider marketing channels available to support online business, you will find a choice of: to create an omnichannel presence and to engage buyers where the shopĬomplexity increases with the addition of every sales channel.In many instances, marketplaces per country.In some cases branded eCommerce sites per country.eCommerce vendors have to decide on what channels they want to sell on, which channels they want to spend their advertising dollars on, and whether the channels include: The choice for eCommerce businesses when it comes to marketing and selling their merchandise is growing every day. ![]() In this article, we talk about why Appsflyer is essential and how you can get access to this data without having to write any code. If you’ve come here, you are probably looking for a way to transfer data from Appsflyer to Snowflake quickly. ![]()
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